Hi Michael,
Thanks for sharing your experience! We're glad to hear you're enjoying our insoles in all your shoes. Subscription customers receive 30% off every pair, with complete flexibility in adjusting the frequency, ship date, model, size, and number of pairs. It looks like you've been using it for some time now, savings hundreds of dollars over the past few years and that's great! :D
We wanted to let you know that we have not raised our insole pricing since we released the M100 Elite over 3 years ago, which means each new color (T100 Elite, M100, T100) has been the same price. Our insoles actually used to be more than the current generation but we lowered the price to make them more accessible before developing the new models, which use materials that have increased durability so they last months longer than the Generation 1 insoles, meaning the value over the lifespan is actually increased!
We would be happy to answer any questions or provide any information; we value transparency. :)
Best Regards,
Nick
Customer Service Team