What do insoles do? Less than you think — and not what your foot actually needs.
By Henrick Norremark
The Science of Landing Gear
What do insoles do? Less than you think — and not what your foot actually needs.
Your shoe came with an insole. It is flat. Your foot spent two million years being shaped by terrain that is not. Nobody in the history of the insole industry stopped to calculate what that mismatch costs you — every step, every day, for the rest of your life.
Four things worth knowing before you read
1. The insole in your shoe is a manufacturing placeholder — not a biomechanical solution.
Shoes are built on a last — a standardized mold. The insole fills the gap between that mold and your foot. It was not designed around how your foot moves. It is thin foam added at the lowest possible cost to make the shoe feel finished in the store.
2. The arch in your foot is not something you were born with. Natural terrain builds it.
Every newborn has a flat foot. The arch develops as the child walks — built by the stimulus of varied, oblique ground. Children raised barefoot on natural terrain develop measurably stronger arches. The arch is proof, written in bone and tissue, of what two million years of uneven ground did to the foot.
3. The oblique axis terrain built is a force conversion mechanism. Flat disables it completely.
The subtalar joint (the hinge between your heel bone and ankle) sits on a diagonal axis: 42° from horizontal, 16° from the midline. It converts vertical force — gravity at heel strike — into horizontal energy that drives you forward. Flat ground produces only vertical force. The conversion cannot happen.
4. The moment that matters is heel strike. Everything downstream follows from there.
Bodyweight commits to a path the instant the heel contacts the ground. If the geometry is correct, the conversion initiates — energy stores, the spring loads, the body moves efficiently. If the geometry is wrong, force travels down the wrong axis and compounds. Every step. Every shift. Every year.
Why is there an insole in your shoe?
Not for the reason you might think.
A shoe is built around a last — a hard, rigid form used to shape the upper into a consistent shell. Lasts are standardized. They are designed for manufacturing efficiency, not for the anatomy of any particular foot. The result is a gap: extra space in the heel, a cavity in the arch, a volume the foot does not fill.
The insole was introduced to fill that cavity. Not as a biomechanical intervention. Not as a solution to how the foot loads under bodyweight. A piece of material to make the shoe feel less empty.
The stock insole in your shoes right now almost certainly cost less than a dollar to manufacture. It is flat, thin, and made of EVA foam. It was not measured against the joints above your foot. It was not tested under walking load. It was designed to feel acceptable in a store, on the first try, for thirty seconds.
That is what most people are standing on for twelve hours a day.
The fundamental argument. Evolution and mathematics. Same conclusion.
Look at a newborn's foot.
There is no arch. The foot is completely flat. Every human being arrives in the world with flat feet.
Then the child starts to walk. On grass. On soil. On uneven, varied, oblique ground. And over months and years the foot changes. The arch forms. Bone, tendon, and fascia (connective tissue) reorganize around the stimulus the ground is providing. The foot records what the terrain is doing to it — and adapts.
The arch is not something you were born with. It is something natural ground builds into you.
Studies comparing children raised barefoot on natural terrain with children raised in shoes on flat floors show measurably better arch development in the barefoot group. The biological drive toward an arch exists in both. The quality of what gets built is not equal. Natural terrain provides the correct stimulus. Flat floors provide a degraded one.
The arch that most people have developed is the foot's best attempt with insufficient input. The developmental program ran. It ran on the wrong surface.
Now ask what that terrain actually built — and why.
The steering joint below your ankle — the subtalar joint (the hinge between your heel bone and your ankle) — sits on a diagonal hinge. Approximately 42 degrees from the transverse plane (the horizontal plane that divides the body into top and bottom). Approximately 16 degrees from the sagittal plane (the front-to-back plane that divides left from right). Tilted and twisted simultaneously.
This is not simply an adaptation to uneven surfaces. It is a force conversion mechanism.
When you walk, two forces are at work simultaneously. Gravity drives your bodyweight vertically downward. Forward momentum drives your body horizontally. These are different planes. The body needs a mechanism to bridge them — to take the vertical force of heel strike and convert it into the horizontal rotational energy that propels the body forward, and at push-off to convert that stored energy back into vertical lift.
The oblique angle of the subtalar joint axis is that mechanism. It functions like a bevel gear or a universal joint in mechanical engineering — a device whose specific geometry changes the direction of force transmission between planes. Vertical force enters. Rotational, horizontal energy exits. The foot does not simply absorb the impact of each step. It harvests the energy of gravity and redirects it into forward movement.
Two million years of walking on varied terrain demanded this mechanism. The terrain provided the oblique surface that allowed the oblique axis to function. The axis and the terrain it evolved on are the same argument — one expressed in anatomy, the other in geology.
Now apply mathematics to what evolution built.
A flat surface produces ground reaction force perpendicular to that surface. Straight up. Symmetric. Equal on the medial (inner) and lateral (outer) sides of the heel.
The subtalar joint axis is not symmetric. The medial (inner) side of the calcaneus (heel bone) must drop inward — that is the direction the joint rotates toward as weight loads onto it. The lateral (outer) side rises as the medial side drops. For the joint to rotate correctly, the forces acting on the heel must produce a rotational moment relative to its specific diagonal. On flat ground the moment arm is zero. The conversion cannot begin.
Evolution says: the foot was shaped by two million years of oblique terrain. The arch itself is the evidence — it develops when the correct stimulus is present, and poorly when it is not.
Mathematics says: the oblique axis cannot be engaged by a symmetric vertical force. The moment arm does not exist on flat ground.
These are not two separate arguments. The foot requires oblique geometry because oblique terrain built it — and because oblique geometry is what allows the force conversion to occur. Flat removes both the stimulus and the function simultaneously.
Why is the insole flat — and why has nobody fixed it?
Flat is the manufacturing default. No one ran the geometry. No biomechanist was consulted when the insole was added to the shoe. Flat was easy to produce at scale. It filled the cavity. Nobody questioned whether it was correct for the joint it sits beneath.
There is also a reason the industry has not corrected it since. If a shoe company claimed its insole corrected subtalar joint mechanics, it would be making a medical device claim. That triggers FDA regulation, clinical trial requirements, and liability that no comfort product manufacturer wants. Flat foam makes no claim. No claim means no liability. The financial incentive to leave the geometry wrong is significant.
And the insole industry was built on a wrong theoretical model. The mobile adaptor-rigid lever framework — used to justify arch support design for decades — described the arch as a structural element that needed propping. In 2023, Behling, Rainbow, Welte, and Kelly published a review in Biological Reviews formally declaring that model scientifically invalid. Their words: possibly the greatest red herring in the history of human locomotion research.
The industry was solving the wrong problem with great precision. The oblique axis and the force conversion it performs were never part of the calculation.
What flat does to the body.
The subtalar joint is the drive shaft and converter of the lower body. Its job is to take the vertical force of heel strike, convert it into controlled rotational energy through four to six degrees of guided eversion (the controlled inward rolling of the heel), load the plantar fascia (the thick connective band running along the bottom of your foot) and Achilles tendon (the cord connecting your calf muscle to your heel) elastically like a spring, and return that stored energy at push-off as forward propulsion.
When the conversion cannot initiate — as on flat ground — the body does not stop. It compensates. Silently, automatically, and cumulatively.
The plantar fascia takes over as a tension cable instead of a spring. Sustained tension under full bodyweight thousands of times a day produces micro-tears and inflammation. That is plantar fasciitis. Not a disease. An invoice for energy the conversion system should have managed.
The tibialis posterior (the muscle running down the inside of your shin) works overtime controlling a collapse it was not designed to handle alone. The tibia (shin bone) rotates out of phase with the talus (ankle bone). The knee absorbs what the ankle did not resolve. The hip absorbs what the knee did not. The lower back absorbs the remainder.
And the muscles exhaust themselves doing work the conversion mechanism should have done for free. This is why a day on concrete inside flat shoes produces fatigue that a day on natural ground does not. It is not the hardness of the surface. The energy recovery system is offline. Every step costs more than it should because nothing is returned.
Pain is not the beginning of this problem. Pain is when the compensation capacity runs out. By that point the body has been paying silently for years.
The proof.
In November 2019, BioMechanica LLC — an independent gait laboratory in Portland, Oregon, led by Dr. Martyn R. Shorten, Ph.D., former Director of the Nike Sport Research Laboratory — conducted a controlled 3D motion capture study of 31 subjects walking under four conditions.
The measurement: how many subjects moved within correct mechanical range at the subtalar joint.
10%
19%
61%
90%
Statistical significance: p << 0.005 across all comparisons.
Evolution said the foot requires oblique geometry. Mathematics said flat cannot provide the moment arm. The lab found 28 of 31 people cannot reach correct mechanical range on a flat insole. These are the same statement made three different ways.
The 3 of 31 who reached correct range on flat foam are not proof that flat works. They are people whose natural anatomy placed their axis close enough to the contact point that the error was small enough to partially compensate for. They were still off axis. The conversion was still impaired.
In 2023, Behling and colleagues in Biological Reviews formally invalidated the mobile adaptor-rigid lever model — the theoretical foundation of the entire arch support industry. The science that justified every arch support ever sold was declared invalid. The industry was not only providing the wrong geometry. It was using the wrong theory to design it.
What an insole should actually do.
Not add cushion. Restore the conditions for force conversion.
The foot spent two million years developing on terrain that provided the oblique asymmetric surface the subtalar joint requires to perform its conversion function. The arch developed because that terrain built it. The oblique axis developed because that terrain demanded a mechanism to transfer force between vertical and horizontal planes.
Modern industrial surfaces removed that geometry entirely. The job of the right insole is to put it back.
The surface beneath the heel must match the 42/16 oblique plane of the subtalar joint closely enough that the joint can initiate its conversion at heel strike. It must allow the full four to six degrees of controlled eversion (inward rolling) that loads the spring. And it must hold that geometry across real use — not just day one, but across thousands of steps per shift.
This is what Protalus Landing Gear is engineered to deliver. The heel geometry is asymmetric because the axis is asymmetric. The arch-to-heel coupling is integrated because arch geometry disconnected from heel control cannot govern tibial (shin bone) rotation. The materials preserve the geometry across sustained load — because geometry that compresses flat under load fails structurally before it fails visibly.
It is not an insole. Every other insole is a flat surface — softer or firmer, shaped or unshaped. Landing Gear is the oblique geometry your foot was built to operate on, placed back inside the shoe that removed it.
9 out of 10 people who step onto it walk within correct mechanical range. 28 of 31 in the lab. 95 out of 100 who try it keep it. The other 5 get every cent back — no questions, regardless of use.
What to expect in the first few days.
Landing Gear is firm. That is expected.
It is a geometric platform, not a foam pad. The first few days can feel unfamiliar. Structures that had been compensating for years are being asked to work differently. The conversion mechanism is reactivating. This takes a short recalibration — typically two to four days of normal use.
Do not wear it for the first time during a maximum-demand event — a double shift, a long march, a full training day. Let the recalibration happen during normal use first.
Firmness is the geometry doing its job. Not a defect. The difference between a surface that cushions you and a surface that actually restores what flat took away.
The answer.
What do insoles do?
The insole that came in your shoe fills the gap between the manufacturing last and your foot. It is flat. It adds softness. It does not provide the oblique geometry your subtalar joint (the hinge between your heel bone and ankle) requires to perform its force conversion function — the mechanism that harvests gravity, drives forward movement, and returns energy at push-off. Without that geometry, the conversion cannot happen. The muscles do everything alone. The body compensates until it cannot.
What should an insole do?
Restore what flat took away. Match the oblique axis the subtalar joint was built for. Allow the conversion to begin at heel strike. Let the spring load. Let the energy return.
That is what Landing Gear does.
Not softer. Correct.
Your shoe came with a flat insert. Your body was built to harvest gravity and convert it into forward movement — step after step. Put Landing Gear in your shoes, take a step, and your body will tell you.
95 out of 100 keep them. The other 5 get every cent back.
Shop Landing Gear →Common questions
Which model is right for me — T-100 or M-100?
Start with the T-100 if you wear everyday shoes, casual sneakers, or any footwear with limited interior space. The M-100 is built for work boots, wider shoes, and anyone who wants maximum heel cup depth and the strongest geometric correction. If you are on your feet all day in demanding footwear, the M-100 is the right choice. Both are validated by the same BioMechanica study — 19 of 31 for the T-100, 28 of 31 for the M-100.
Will Landing Gear fit in my shoes?
Landing Gear trims to fit. Each pair comes in a range of sizes and can be trimmed along the marked lines to fit the shoe precisely. The T-100 fits most standard shoe profiles. The M-100 is built for wider toe boxes, work boots, and footwear up to 4E width. If you are unsure, the size guide on the product page walks you through it.
How long do they last?
Significantly longer than foam insoles, because the structural geometry is not foam — it does not compress flat over time. Actual lifespan depends on bodyweight, daily use, and the footwear they are used in. The indicator is simple: if the geometry still feels firm and the heel cup holds its shape, they are still working. When the platform starts to feel soft or the heel cup loses its structure, it is time to replace them.
Are Protalus insoles eligible for FSA or HSA?
Yes. Protalus Landing Gear is eligible for purchase with FSA (Flexible Spending Account) and HSA (Health Savings Account) funds. You can use your FSA/HSA card directly at checkout.
What is the guarantee?
95 out of 100 people who try Landing Gear keep them. The other 5 get every cent back. There is no time limit on the guarantee and no requirement to explain yourself. Put them in your shoes, take a step, and your body will tell you. If it doesn't, the return is yours.
I already have custom orthotics. Is Landing Gear different?
Custom orthotics are typically cast from the shape of the foot at rest — a static measurement. Landing Gear is engineered around how the foot moves — specifically the rotational axis the subtalar joint operates on during walking. A custom orthotic is measured to your foot shape. Landing Gear is built around the geometry of motion. These are different approaches. The BioMechanica study measured dynamic mechanical range, not static fit — and the results reflect that distinction.